Rust oleum spray paint ultra cover Activator#
Two-part system with handy activator for increased durability. winchester model 62 parts diagram Mould and water-resistant, for use on stone, glass or ceramic bathroom tiles. Rust-Oleum Stops Rust Protective Enamel is the No. 1 rust-preventive paint available, provides lasting protection and beauty in a wide variety of colors and finishes.
…Rust-Oleum Stops Rust Protective Enamel Paint is the No.
Rust oleum spray paint ultra cover professional#
It takes up to 72 hours for the surface to fully cure for vehicle traffic.Each category on targets professional projects, with Rust-Oleum products suitable for a wide range of durable, aesthetically decorative, and protective requirements: But for heavy items, it is instructed to wait for 24-48 hours. After floor coating, the surface becomes ready for light foot traffic within 12-16 hours. Rust-Oleum took issue with NARB’s decision, but noted in its advertiser’s statement that “as a supporter of voluntary industry self regulation, Rust-Oleum will take the Panel’s recommendations into consideration in formulating product labeling and advertising.Epoxy paints, also known as ‘Rustoleum epoxy shield’ are mostly used in floor coating and take longer to dry. While Rust-Oleum argued that reasonable consumers could interpret “2X Ultra Cover” or “Ultra Cover 2X” as indicating something other than a claim that the product delivers twice the coverage as other products, the panel concluded that a double coverage performance claim is the natural reading of the product name.īecause the record did not show that Rust-Oleum’s Painter’s Touch 2X Ultra Cover spray paint delivers twice the coverage of other spray paints, the panel recommended that Rust-Oleum discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. The panel agreed with NAD that the product’s original name – Painter’s Touch Ultra Cover 2X – and current name – Painter’s Touch 2X Ultra Cover – reasonably conveyed a performance claim that the product delivers twice the coverage of other spray paint products. However, the NAD determined that the product name was an express performance claim that Painter’s Touch Ultra Cover 2X delivers twice the coverage of competing brands. In this case, there was no extrinsic evidence of consumer confusion with respect to the challenged product name. In previous cases, NAD has indicated it would not recommend a product name change unless there was extrinsic evidence of consumer confusion, or the product name made an express claim which conveyed an unsupported message. Rust-Oleum agreed to accept NAD’s recommendations except for the recommendation that Rust-Oleum change its product name, which Rust-Oleum appealed. NAD also recommended that Rust-Oleum discontinue its “more solids and pigments” claim.
Visual showing “Brand K” achieving in two passes what Painter’s Touch Ultraįollowing its review, NAD recommended that the challenged 2X coverage claims, including the product name, and visuals, be discontinued.“2X’s formulation contains more solids and premium pigments”.“Delivers twice the coverage as other competitive brands”.“2X double the square foot coverage of other competitive brands”.“You’ll get twice the coverage in a single pass”.“Ultra Cover 2X” (appearing as part of product name).NARB is the appellate unit of the advertising industry’s system of self-regulation and administered by the Council of Better Business Bureaus. Advertising claims made by Rust-Oleum were initially challenged before the National Advertising Division (NAD) by The Sherwin Williams Company, a competing manufacturer of spray paint products. A panel of the National Advertising Review Board (NARB) has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.
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